Following on from it’s successes last year with the high end production of the Goffs annual magazine Ashville Media were delighted to be chosen as the publishing partner for Doncaster Bloodstock Sales earlier this year.

DBS was founded in 1962 by Willie Stephenson – the only Englishman to train both Derby and Grand National winners – and Kenneth Oliver – a well-known Scottish-based auctioneer and National Hunt trainer, following an approach from Doncaster Metropolitan Borough Council (DMBC).

“Value. Service. Success.” This has become the DBS slogan, as they are the key words that sum up the ethos of the company. DBS Auctioneers work to the highest standards and have conducted a number of auctions around the world on an annual basis.

On July 6th 2007, Goffs and DBS completed a landmark merger, forming a bloodstock auction house that promises to become Europe’s leading bloodstock auctioneers. Goffs is Ireland’s leading bloodstock sales company and DBS is the second largest and fastest growing thoroughbred auction house in the UK.
The combined entity offers a programme of 22 sales, in Britain and Ireland, cataloguing over 10,000 horses each year and covering every sector of the bloodstock market with auctions conducted by a consistent team of world-class auctioneers and horsemen with unrivalled experience.

This year DBS will celebrate its 50th anniversary and, to celebrate this achievement, are producing a commemorative magazine for its elite and diverse customer base. It will be mailed directly to its valued database this summer with their spring sales catalogue and will be officially launched at the DBS 50th Anniversary Garden Party in May. In addition, DBS magazine will be distributed to selected hotels in Doncaster, Bawtry and throughout West Yorkshire.

The DBS 50th Aniviversary magazine will showcase the very best horses and hospitality that the sales and region have to offer. The recurring theme of this magazine will be ‘The Best of British’ – celebrating the winners, breeders, trainers, owners, fashion and food that DBS and the area has produced over the last 50 years. It will cover the big issues in racing and breeding, with in-depth features from leading industry writers such as Ed Prosser, superb photography, as well as premium lifestyle features.

For further information on this magazine or indeed our offerring for Goffs please contact heidi.vambeck@ashville.com or call 00353 1 4322200.

Like digital grease monkeys we’ve been tinkering under the hood of our popular Pages Online product to bring you an even better service.

 After a long labour of love we are coming out of Beta to present the latest version of the online reader that provides our clients in the print world the ability to display their publications digitally in the format in which it was intended to be viewed. Using flash technology, readers can flick through magazines online just as they do with the real thing.

 And now this latest update brings the technology to smartphone users and improves the experience for those using Apple’s iPad. One of the biggest changes will be noticed by people using the Android operating system users who can now view our digital magazines for the first time. Apple users can enjoy an even faster and smoother reading experience. This allows for a much wider – and rapidly growing – audience for our magazines.

 There are other more general changes in the latest update too. One nifty feature we’ve added is the ability to keep viewing your double page spreads, even when zooming in and out. So now you can enjoy vibrant double pages without having to flick back and forth between them.

 So go on, get your teeth into it!

 For further information you can contact Brenda on 00 353 1 432 2200 or email brenda.mcpadden@ashville.com

An air of sophistication has taken over the Ashville Media’s office with the announcement of our new contract with Goffs; one of the world’s most renowned and prestigious horse sellers and breeders.

 Located in Kildare, Goffs combines industry experience, horsemanship and auctioneering excellence to provide the best selling service possible.

 There is also the same level of pride in its annual magazine which is produced to the highest standard featuring beautiful imagery and exclusive content but also the biggest topics in racing and breeding from some of the industry’s best and most knowledgeable writers.

 The glossy magazine also includes the best in lifestyle features for the magazine’s subscribers who enjoy the finest things in life. The magazine goes out across the globe to its subscribers who can follow the latest developments from Goffs and get a taste of the luxury that surrounds it. Whether its fashion, tourism or business, the reader can expect articles and information that is related to their tastes and interests.

 Outside of its subscribers it also goes to a select number of hotels in France during the Deauville sales as well as corporate clients during one of Ireland’s most gripping racing events at the Curragh.

 The magazine will give clients a chance to look at some of the latest news in both Goffs and the racing world that very few publications can offer to customers who can enjoy the finest things in life.

 One of this year’s highlights is the September Goffs Orby Sale which has sold at least one Classic winner in the last eight years. It has even reached the dizzying heights of €2.4 million for one particular yearling in these years. Readers can expect to find extensive details on the coming sale and some of the latest yearlings on show.

 Goff’s magazine will be an essential read for someone looking to sample the best that Goffs can offer and beyond. For further information you can contact Ken on 00 353 1 432 2200 or email ken.lanigan@ashville.com.

And there is plenty of other excitement in Ashville’s publishing division. InBusiness, Ireland’s leading business quarterly is now available in all good newsagents. The official publication of Chambers Ireland, InBusiness has long held the inside track for Ireland’s business community. Now it’s finally available to the public.

The magazine is a bible for those wanting to keep abreast of current issues affecting business, and who want to continue to strive in this current climate. This magazine reaches all Chamber members; from the sole trader right up to the chief executives of Ireland’s most successful companies. Our aim is to provide up-to-the-minute reading through comprehensive reports on the essential cornerstones of all aspects of business in Ireland.

 To find out more you can contact Niamh Mac Sweeney on 00 353 1 432 2200 or email niamh.mcsweeney@ashville.com.

The maternity & infant Awards voting and nomination period is now well underway. The 2011 Awards launched June 1, at which time a new website and innovative Facebook app, both equipped with an online voting system, were revealed.

The Event Division has been focussing increasingly on social media to create awareness about, and build interest in their events, and so far the maternity & infant Awards social media marketing campaign has been a huge success!

 In 2 short months, the number of m&i Facebook fans has increased exponentially from a paltry 140 to just under 2000, while 300 Twitterers are now following the new m&i Twitter account (@maternityinfant)!

 Plans are underway for the 2012 Digital Media Awards, launching in early August. The Event Division aims to continue their social media success by creating a dynamic new website and Facebook app for the DMA’s, while the DMA Twitter account (@digitalmedia_ie) now has over 700 followers.

 In addition, the DMA’s have a comprehensive new submission and adjudication process, as well as 10 new categories, all with detailed descriptions of what judges will be looking for this year. Visit the new Digital Media Awards website in early October for more details.

 For further information you can contact Tracey on 00 353 1 432 2200 or email tracey.carney@ashville.com.