CLIENT: Dublin Chamber of Commerce

TITLE: Business Ireland, the official publication of the Dublin Chamber of Commerce, distributed to its 2,500 members plus key decision-makers in Irish business and industry.

BRIEF: Business Ireland is published five times a year and is mailed directly to the Chamber of Commerce membership, including management executives and directors of Ireland’s top companies and all major business sectors in Ireland. An informative and highly valued publication, its varied content stays focused on the key issues facing business people in Ireland today.

CHALLENGE: To provide Chamber Members with the opportunity to keep up to speed on the important business issues of the day, with wide-ranging editorial features; to afford members a forum for their opinions; to add value to Chamber membership and enhance the profile of Dublin Chamber of Commerce; and provide expert advice on all elements of business, as well as news, services and upcoming events from the Chamber itself. In 2005 the magazine underwent a complete redesign, in keeping with the rebranding of the Chamber itself. To this end, a new colour palate, masthead and ‘look and fee’ were required.

SOLUTION: Publishing Business Ireland since 2003, Ashville Media has sought to reflect the weight of history behind the Chamber, which traces its origins back to 1695, and assist in moving the Chamber’s image and branding into the 21st Century. A combination of sharp editorial, well-known columnists and a contemporary, stylish design combine to make this an essential read for every Dublin business person.

RESULTS: Business Ireland is a vital communication tool for the Dublin Chamber of Commerce, a brand-enhancing publication which gives added value to the Chamber members by being an essential read for the leaders in Irish business and finance. The magazine is noted for its delivery of complex subject matter in an easy to read and clearly navigable format, and its key areas of success have been in building the brand image of Dublin Chamber of Commerce; increasing retention levels; and increased awareness of Chamber activities.

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