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TOURISM IRELAND INTERNATIONAL PROMOTIONAL BROCHURES
Tourism Ireland is the all-island marketing company set up under the framework of the Belfast Agreement to market the island of Ireland as a holiday destination to international travellers. A key component of Tourism Ireland’s operation is the production of international promotional brochures that highlight what Ireland has to offer to specific markets. These brochures are distributed at trade and consumer promotions, and through direct mail, travel agents and tour operators.
The Tourism Ireland brochures can deliver your product message to approximately four million readers worldwide. The full-colour, glossy publications provide extensive exposure to a highly targeted and focused audience. Ten unique localised editions are published annually, breaking down into five separate editions for English-speaking markets and five other language editions. No other publication can offer you this precision in targeting your prospective customers in a cost-efficient manner.
| CIRCULATION FIGURES 2011 | |
| Country | Print Run |
| United Kingdom Book United States Book German Book (Germany, Austria, Switzerland and Belgium) French Book (France, Switzerland and Belgium) Australia Book (Australia and New Zealand) Spanish Book (Spain) Italian Book (Italy and Switzerland) Dutch Book (Netherlands, Belgium and Luxembourg) Canada Book Nordics Book (Denmark, Finland, Norway and Sweden) |
210,000 175,000 153,000* 93,500* 55,000* 50,000 45,500* 36,000* 32,000 29,500* |
* Combined figures of each version to be printed.
Frequency: Annually
Readership Profile: International Holidaymakers
| ADVERTISING RATES | |
| AD SIZE | RATE |
| 1/4 Page 1/2 Page Full Page DPS Outside Back Cover |
€1490 €2860 €5510 €9850 €5000 |
If you would like to advertise in this publication, email paul.clemenson@ashville.com.
If you would like to discuss editorial content, email brian.oneill@ashville.com.
