Celebrating its 16th birthday in 2012, maternity has informed and guided hundreds of thousands of women through the most momentous occasion of their lives for nearly two decades.

Starting with three hospitals, the magazine has grown steadily and the 2012/3 issue will be produced for 14 maternity hospitals reaching in excess of 86 per cent of mothers nationwide.

Each hospital will receive their own signature or bespoke version of the magazine with a 16-page hospital services section (or A5 booklet) followed by over 100 pages of articles, informing features and essential tips to guide parents through their pregnancy and the first year of their infant’s life.

The only annual of its kind in Ireland, maternity offers advertisers a highly credible platform in a publication widely acknowledged by parents across Ireland as the definitive guide to childbirth and care of their infant as recommended by maternity hospitals and healthcare professionals.

The current issue (2011/2) was recognized by magazine publishers in Ireland at the recent Irish Magazine Awards 2011, when it was voted Best Annual Publication.

Ireland will have one of the highest birth rates in Europe in 2012 and the 2012/3 issue of maternity will be our biggest issue to date, reaching over 64,000 parents (over 86 per cent of all births) across Ireland over the next year.*

 *Based on results of a questionnaire completed by Maternity readers.

Circulation and Distribution:

maternity is distributed free of charge to all antenatal patients by a member of the medical team in 14 maternity hospitals throughout Ireland.

With 74,728 births** in Ireland in 2009 (CSO figures) you are reaching 86% of all expectant mothers in Ireland.

These complimentary, informative and beautifully designed magazines are individually branded and distributed in each of the following 14 hospitals: